Why your company should be using Google AdWords
When Brad Geddes spoke about Google AdWords, he said that when ads become part of the information-gathering process, they cease to be ads. “At this point in time, they are pieces of information that consumers are seeking. Wouldn’t you like your ads to be sought after, not ignored?”
This is just one of the many ways of looking at Google AdWords and the advantages of using AdWords effectively. Let’s look at some reasons why using Google AdWords can be beneficial for your company.
Take the lead and convert
Google AdWords can become your best friend when it comes to generating leads and driving conversions. When campaigns are managed in a proper manner, it has the potential to send a lot of traffic to your website. Thus, it has the power to generate many targeted leads. What Google AdWords does so well is that it allows you to solely focus your marketing efforts on people who show interest in what you are offering. With Google AdWords, you aren’t spending money on reaching those who aren’t looking for your services.
AdWords allows you to continuously improve and refine your campaigns. Thus, enabling you to more accurately target only those who want to buy your products/services. This ensures that your marketing budget is exclusively used for those who are a lot more likely to be converted into sales.
Flexible and pocket-friendly
AdWords’s flexibility allows a new start-up to a large company to use it. In terms of budget, you can spend as little or much as you want. Although a smaller budget may only achieve limited results, the point is that the power remains in your hands. It works with a pay-per-click model, so you only pay when someone clicks on your advert and visits your website. How much you pay for a click, depends on how much you are willing to bid per click.
‘Local is lekker’
Local targeting is a very useful feature that accompanies Google AdWords. You are able to target your adverts to a certain area, which enhances your advert’s effectiveness. This customisation enables you to hone in on a geographical audience and focus your goals specifically on the needs of that local audience. This customisation increases the chance that the person viewing the advert will click through to your website and potentially be converted to a customer.
Instant website traffic
This could be one of the main reasons why your business should be using Google AdWords. There many techniques to optimise your website for SEO to gain organic traffic,such as link building, on-page optimisation etc. However, all of these techniques don’t guarantee website traffic. With AdWords you are able to increase traffic to your website, which may take a long time to achieve organically.
Don’t lose out
Whether you are a retailer or service provider, you want people to see what you have to offer and there is no better way to make sure that you are seen.
This is why Web Shack now offers AdWords management services for those who want to advance their online reach and awareness. Find out more at www.shack.co.za/online-marketing
